A brandable name is easy to say, easy to spell after hearing it once, and easy to remember. That's why short invented names, crisp compounds and real words win in startup naming. The Brandability Score rates a name on those qualities and tells you which ones it fails, so you can compare candidates objectively.
How to use the Brandability Score
- Enter a domain or just the name.
- Press Score.
- Review each factor and try variations to compare.
How it works
The score starts at 50 and adjusts for length (4–7 characters is ideal), letters-only composition, vowel balance, consonant clusters, brandable endings (-ly, -io, -ify, -a, -o), real-word meaning and spelling ambiguity — the classic "radio test" of whether someone can type it correctly after hearing it.
When to use it
- Choosing between startup name candidates
- Writing descriptions for brandable listings
- Filtering generated name ideas
Pro tips
- Say it out loud to five people and ask them to spell it.
- Avoid names that only work with a specific font or capitalisation.
Frequently asked questions
What makes a domain brandable?
Short, pronounceable, unambiguous spelling, positive or neutral associations and room to mean something.
Is a high brandability score the same as high value?
No. Value also depends on keywords, extension and demand. Use the appraisal for value.
Should I use a made-up word?
Invented names are easier to trademark and register, but need more marketing to give them meaning.